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Spa Executive

Spa Executive

The magazine for leaders in the business of wellness

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Author: Sal Capizzi

Dear Sal, what are some easy ways to show appreciation for my employees?

March 14, 2024 Sal Capizzi Archives, Management

Sal Capizzi, Book4Time’s VP of Marketing, and a former Director of Spa and Wellness at NEXUS Luxury Collection, shares his expert insight into your reader …

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Dear Sal, what low or no cost extras can we offer to enhance the spa experience?

February 14, 2024 Sal Capizzi Archives, Management

Sal Capizzi, Marketing Director at Book4Time and a former Director of Spa and Wellness at NEXUS Luxury Collection, shares his expert insight into your reader …

Read more

Dear Sal, I need advice about a customer who smells terrible

December 12, 2023 Sal Capizzi Archives, Management, News

Sal Capizzi, Marketing Director at Book4Time and a former Director of Spa and Wellness at NEXUS Luxury Collection, shares his expert insight into your reader …

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Dear Sal, what can I say to an employee with no filter?

October 6, 2023 Sal Capizzi Archives, Management

Sal Capizzi, Marketing Director at Book4Time and a former Director of Spa and Wellness at NEXUS Luxury Collection, shares his expert insight into your reader …

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Dear Sal, how can I hire the best spa employees?

July 21, 2023 Sal Capizzi Archives, Management

Sal Capizzi, Marketing Director at Book4Time and a former Director of Spa and Wellness at NEXUS Luxury Collection, shares his expert insight into your reader …

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Dear Sal, how can I keep my spa team productive during downtime?

May 12, 2023 Sal Capizzi Archives, Management

Sal Capizzi, Marketing Director at Book4Time and a former Director of Spa and Wellness at NEXUS Luxury Collection, shares his expert insight into your reader …

Read more

Dear Sal, how I can keep revenue coming in during slower times?

March 14, 2023 Sal Capizzi Archives, Business

Sal Capizzi, Marketing Director at Book4Time and a former Director of Spa and Wellness at NEXUS Luxury Collection, shares his expert insight into your reader …

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Dear Sal, help! My hours have been cut while a newer employee has more hours than me

October 14, 2022 Sal Capizzi Archives, Management

Sal Capizzi, Marketing Director at Book4Time and a former Director of Spa and Wellness at NEXUS Luxury Collection, shares his expert insight into your reader …

Read more

Dear Sal: my new massage therapist isn’t working out like I planned. What now?

September 19, 2022 Sal Capizzi Archives, Management

In a new regular feature, Sal Capizzi, Marketing Director at Book4Time and a former Director of Spa and Wellness at NEXUS Luxury Collection, shares his …

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Recent posts

  • The psychology of managing difficult customers in your spa  
  • Banyan Group & Paul Hawco on wellness philosophy & evolving preferences in luxury travel 
  • USA & Canada to host first Sauna Aufguss WM championship events
  • Book4Time wins third ISPA Innovate Award
  • Featured property: Banyan Tree Veya Valle de Guadalupe
  • Number of $1000 a night hotels has tripled around the world
  • The rise of analog travel & the age of disconnection 
  • emotional labor The hidden costs of emotional labor for hotel employees 
  • Featured property: Bvlgari Hotel Tokyo
  • creative yield management 6 creative yield management strategies for spas, hotels & resorts 
  • sound healing The sound science of sound healing
  • luna maye Luna Maye on her new Director of Wellness role at W Philadelphia & the healing power of sound
  • Recurring Revenue 39 recurring revenue ideas for your spa or wellness business
  • Revpar Vs Revpag Revenue strategies beyond RevPAR: unlocking the hidden profit in hotels and resorts 
  • spa retail sales 5 tips for increasing your spa’s retail sales revenue from Trilogy’s Carrie Ummel
  • Customer satisfaction surveys: questions to ask about your hotel & spa
  • 41 add-on and upsell ideas to increase revenue for your spa
  • Membership programs: create loyal members by solving pain points

More articles…

Spa Executive

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