The Forbes Five-Star Spa at Four Seasons Hotel Toronto is an oasis of serenity spanning 30,000 square feet, making it one of the biggest spas …
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Category: Archives
Unveiling the seductive side of KPIs: metrics that make business sizzle
Spa KPIS are amazing. Just looking at your numbers and plotting how you’re going to improve them should make you dizzy with excitement. The term …
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Trilogy’s Ingrid Middaugh talks data, revenue, and marketing your spa
We spoke with Ingrid Middaugh, Vice President of Operations for Trilogy Spa Holdings, about data, revenue, and marketing your spa so it gets the attention …
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Are your employees lonely? Here’s what that could cost you
Are your employees lonely? Loneliness has a detrimental impact on the people who experience it and can have unfortunate consequences for the companies that employ …
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Enhancing retail sales in spas: the multisensory revolution with Yon-Ka Paris
Yon-Ka Paris products are designed to create an unforgettable multisensory experience while delivering maximum efficacy for skin care needs. In today’s hypercompetitive world of spa …
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Yon-Ka Paris: elevating the art of skincare led by new CEO, Antoine Lamarche
We spoke with Antoine Lamarche, new CEO of Yon-Ka Paris, about his new role and exciting plans for the brand. Yon-Ka Paris is a renowned …
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Can raising prices instead of discounting increase sales?
According to a Robert Cialdini’s book, Influence: the psychology of persuasion, raising prices might be a better sales tactic than slashing them. In the world of …
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11 easy ways to improve retail sales in your spa
Improve retail sales with these 11 easy strategies. Improving retail sales in a spa requires a combination of strategic planning, effective marketing, and exceptional customer …
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Featured property: Raffles London at the OWO
The health club spa at the Raffles Raffles London at the OWO, run by Pillar Wellbeing and Guerlain, is the first of its kind in …
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Dear Sal, how can I hire the best spa employees?
Sal Capizzi, Marketing Director at Book4Time and a former Director of Spa and Wellness at NEXUS Luxury Collection, shares his expert insight into your reader …
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