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Tag: aromatherapy

Scent expert, Caroline Fabrigas, on creating signature scents for spas & hotels

July 17, 2023 Spa Executive Archives

Caroline Fabrigas of Scent Marketing Inc. talks about creating the perfect signature scent for your brand. We’re talking about scent marketing for your spa and …

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Scent marketing

The power of scent marketing to increase sales at your spa

July 5, 2023 Spa Executive Archives, Business

Scent marketing can be applied in various settings, including retail stores, hotels, casinos, spas, car showrooms, and even in product packaging. That new car smell, …

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best smell in the world

Is this the best smell in the world?

April 29, 2022 Elizabeth Bromstein Archives, Features, News

What’s the best smell in the world? Researchers set out to find out. Here’s what they learned.  You’ve probably heard it said that, while there …

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Scent of rose enhances learning during sleep says aromatherapy study

February 25, 2020 Spa Executive Archives, News

New research has found that aromatherapy, specifically the scent of rose, enhances learning during sleep, even outside of a laboratory setting.  A new aromatherapy study …

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next generation aromatherapy

Next Generation Aromatherapy: how research & tech are changing the game

February 4, 2020 Spa Executive Archives, Features

Research and technology are creating Next Generation Aromatherapy and leading the way for scent to be taken seriously as medicine.  Aromatherapy is hardly new. The …

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Recent posts

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  • Banyan Group & Paul Hawco on wellness philosophy & evolving preferences in luxury travel 
  • USA & Canada to host first Sauna Aufguss WM championship events
  • Book4Time wins third ISPA Innovate Award
  • Featured property: Banyan Tree Veya Valle de Guadalupe
  • Number of $1000 a night hotels has tripled around the world
  • The rise of analog travel & the age of disconnection 
  • emotional labor The hidden costs of emotional labor for hotel employees 
  • Featured property: Bvlgari Hotel Tokyo
  • creative yield management 6 creative yield management strategies for spas, hotels & resorts 
  • sound healing The sound science of sound healing
  • luna maye Luna Maye on her new Director of Wellness role at W Philadelphia & the healing power of sound
  • Recurring Revenue 39 recurring revenue ideas for your spa or wellness business
  • Revpar Vs Revpag Revenue strategies beyond RevPAR: unlocking the hidden profit in hotels and resorts 
  • spa retail sales 5 tips for increasing your spa’s retail sales revenue from Trilogy’s Carrie Ummel
  • Customer satisfaction surveys: questions to ask about your hotel & spa
  • 41 add-on and upsell ideas to increase revenue for your spa
  • Membership programs: create loyal members by solving pain points

More articles…

Spa Executive

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