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Spa Executive

The magazine for leaders in the business of wellness

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Tag: marketing

Customer satisfaction surveys: questions to ask about your hotel & spa

February 4, 2025 Spa Executive Business

Customer satisfaction surveys help businesses measure guest experiences, identify areas for improvement, and refine services to enhance customer retention and loyalty. Understanding guest satisfaction is …

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Trilogy’s Ingrid Middaugh talks data, revenue, and marketing your spa

August 31, 2023 Spa Executive Archives, Spotlight

We spoke with Ingrid Middaugh, Vice President of Operations for Trilogy Spa Holdings, about data, revenue, and marketing your spa so it gets the attention …

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Scent expert, Caroline Fabrigas, on creating signature scents for spas & hotels

July 17, 2023 Spa Executive Archives

Caroline Fabrigas of Scent Marketing Inc. talks about creating the perfect signature scent for your brand. We’re talking about scent marketing for your spa and …

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21 hotel marketing tips and strategies for your spa & ancillary revenue departments

May 25, 2023 Spa Executive Archives

Guests can’t take advantage of your classes, excursions, and cabana packages if they don’t know these things are available. These hotel marketing tips will help. …

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26 marketing strategies and tips for your spa

December 8, 2022 Spa Executive Archives

Marketing is key to business success no matter what your industry. Let’s take a look at 26 marketing strategies, tips, and tricks for your spa.  …

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turn your customers into influencers

Turn your customers into influencers. Here’s how

March 12, 2021 Spa Executive Archives, Business, Features

Influencer marketing can be very expensive, or a cost effective way to give your brand a boost. Here’s why and how to turn your customers …

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Recent posts

  • The psychology of managing difficult customers in your spa  
  • Banyan Group & Paul Hawco on wellness philosophy & evolving preferences in luxury travel 
  • USA & Canada to host first Sauna Aufguss WM championship events
  • Book4Time wins third ISPA Innovate Award
  • Featured property: Banyan Tree Veya Valle de Guadalupe
  • Number of $1000 a night hotels has tripled around the world
  • The rise of analog travel & the age of disconnection 
  • emotional labor The hidden costs of emotional labor for hotel employees 
  • Featured property: Bvlgari Hotel Tokyo
  • creative yield management 6 creative yield management strategies for spas, hotels & resorts 
  • sound healing The sound science of sound healing
  • luna maye Luna Maye on her new Director of Wellness role at W Philadelphia & the healing power of sound
  • Recurring Revenue 39 recurring revenue ideas for your spa or wellness business
  • Revpar Vs Revpag Revenue strategies beyond RevPAR: unlocking the hidden profit in hotels and resorts 
  • spa retail sales 5 tips for increasing your spa’s retail sales revenue from Trilogy’s Carrie Ummel
  • Customer satisfaction surveys: questions to ask about your hotel & spa
  • 41 add-on and upsell ideas to increase revenue for your spa
  • Membership programs: create loyal members by solving pain points

More articles…

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